Summer trends 2021 are about to bloom !
The beachwear, underwear and athleisure trends for the summer 2021 begin to be sketched out. A careful and scrupulous process which starts from a cultural and social study accomplished by the trend setter David Shah along with the precious contribution of Anne Marie Commandeur from the Stijlinstituut of Amsterdam to be successively completed by colour, print and texture directions. This first step includes a brainstorming moment with companies’ style departments on April 11th in Como which will enable to go into depth with the details of each trend in a one of a kind moment of idea sharing. Trends will also preview on May 7th in Barcelona and May 10th in Como before companies, which will have enrolled in the next edition of MarediModa Cannes, providing with creative tips to better prepare the new beach-, underwear and athleisure collections, key players of MarediModa Cannes from 5th to 7th November 2019.
For those who wish go into depth with the last year’s trends (2020 trends) the MarediModa Trend Book, an online tool, easy-to-read, is on hand with the video of the unmissable trend presentation held during the last edition of MarediModa Cannes. Click here for more info