The post Covid-19 consumer. More responsible?
How will consumer’s habits change, if they will, after this pandemic? Introspective and pragmatic opinions and suppositions are crowding media. Could this eventually be the result of a breakdown (short-circuit) between men and universe, a definitive sign to draw our attention on the true relationship between us and our planet. A warning on the damages of the global economic system, on massive and unethical production which are invading the large and small scale distribution. The saturation of no value product is a crucial topic these days.
Even Giorgio Armani has recently pointed out how the race to overproduction has originated a total disvalue which has triggered (set in motion) such a perverse system which probably would have never been stopped.
Well, now everything has stopped and we have the chance to recognize the value of things. We can take our time to understand that we need things made better instead of those produced fast and badly. A new domestic pride is going through everyone’s conscience, a renewed desire to choose better, with more awareness. Responsibility and ethics will be the access keys of the forthcoming years. The promotion and improvement the whole supply chain, from fiber to the finished garment and smart tag, will be crucial. Making a choice can be definitively rewarding particularly now: being quickly ready to recommence can face immense spaces to go through.
