MarediModa wraps up Miami mission with strong visitor response

Forecasting outcomes ahead of the event was nearly impossible, given the current global context and the specific challenges of the U.S. market. Nevertheless, the boldness of the companies that joined the traditional mission to Florida paid off.

During Cabana (May 31 – June 2) and throughout Swim Week, the most important American event dedicated to beachwear, a selection of companies from the MarediModa network presented their Summer 2027 collections to buyers from across the Americas.

Exhibitors expressed satisfaction with both the quality of contacts and the overall attendance. While foot traffic was somewhat uneven, it remained at a good level, highlighting a growing interest in European textile collections.

“The strong performance of this edition of MarediModa Miami,” said Claudio Taiana, President of the show, “is a reward for the commitment, resilience, and forward vision of our companies, who participated with great team spirit despite uncertainties and turbulence.
The U.S. remains a crucial market for all of us, and buyer interest in our collections will likely grow over the coming months—not only for innovation and creativity, but for real service, ethics, and sustainability.
We were also pleased with the organizational aspects and layout—simple but effective—which enhanced the visibility of our dedicated ‘island’ and the Summer 2027 trends area.
I’m confident we’ll expand our presence next year with even more companies. Now, we move on to organizing MarediModa MILAN inside Milano Unica, where 14 exhibitors and our official partner THE LYCRA Company will participate in Hall 4.”

The MarediModa system, as it stands, places the main show in Cannes (October 22–24) at the center, with a constellation of satellite events designed to bring the format closer to key markets—whether mature or emerging with strong growth potential.