FLASH! and ATH, two central highlights of MarediModa

These two projects, which immediately won the favor of both visitors and exhibitors, are designed to showcase fabrics in the form of finished garments and to enhance them through professional photo and video shoots. Today, the classic “still life” fabric photo feels outdated and flat. It is necessary to get as close as possible to the language of the brands—not out of imitation, but to unlock ideas and spark inspiration.

FLASH! aims to best represent the world of beachwear through unique fabrics transformed into prototype garments, presented via photos and videos shot in exclusive locations. Each participating company narrates its new fabrics through a personalized photo shoot and a dedicated video.

ATH, with the claim FREEDOM IS NOT FOR SALE, explores the athleisure dimension with proposals devoted to freedom as the highest expression of the individual, walking the fine line between fashion and sport. Original garments that highlight fabric performance and speak for themselves, suggesting new, fashion-forward, conscious, and free directions. At the fair, the ATH gallery is a key moment in MarediModa’s agenda, offering visitors the perfect springboard to start creating outside the box.

Visit the FLASH! and ATH exhibition areas at the next edition of MarediModa Cannes, November 22–23–24.

Request your free pass: http://freepass.maredimoda.com/