THE LINK – More than a competition, a hymn to creativity.

ETERNAL FORMS. NEW VISIONS

This is the new campaign for THE LINK: a powerful image and a bold claim capturing how a new generation of creatives questions and reinterprets beauty.

New languages to dress eternal forms. Fashion becomes art, reshaping the worlds of beachwear, underwear, and athleisure through pure creativity — free from commercial constraints.

With the official call sent to 190 schools, the 2026 contest is now open and promises to be even more engaging than ever. The Link aims to discover the most talented students in fashion design and product development, connecting them directly with leading fashion companies. Organized and promoted by MarediModa, The Link is now widely recognized as a structured and virtuous platform within the industry.

Many young designers, thanks to The Link, have gone on to create their own collections or collaborate within the style offices of internationally renowned fashion brands. Dedicated to the categories of beachwear, underwear, and athleisure, the competition celebrates and enhances the vibrant creativity of emerging talents.

190 European schools involved.
Two selection phases.
Only nine finalists — three for each category (beachwear, underwear, athleisure).

The final stage takes place in Cannes, where finalists become protagonists of an unforgettable experience:
– An exhibition space within the fair to showcase their collections
– Exceptional international visibility
– An electrifying catwalk show, preceded by the traditional vote from the technical jury

Watch the video of the 2025 fashion show: