MarediModa 2026: shaping the future of beachwear through swimwear innovation

For the upcoming October edition, MarediModa and The LYCRA Company will renew their official partnership, further strengthening a strategic collaboration dedicated to advancing excellence, performance, and innovation across the beachwear, lingerie, and athleisure segments.

During the trade show, The LYCRA Company will welcome visitors to a dedicated Brand Lounge: a dynamic space for networking, inspiration, and dialogue around the evolving needs of the swimwear market. This year’s focus will be on presenting The LYCRA Company’s portfolio of fiber and technology solutions for swimwear, showcasing how innovation can help brands and mills create garments that combine performance, comfort, fit, and design flexibility for today’s beachwear consumers.

Within this framework of responsible innovation, renewable LYCRA® fiber will take center stage. This bio-derived elastane offers the same iconic performance associated with the LYCRA® brand: stretch, recovery, comfort, and freedom of movement, while helping brands and mills explore more sustainable material choices for next-generation swimwear. Made with approximately 70% annually renewable feedstock derived from field corn, renewable LYCRA® fiber can reduce the carbon footprint of LYCRA® fiber by up to 44%, without compromising the performance consumers expect.

Complementing this offering, LYCRA® XTRA LIFE™ fiber helps create beautiful, durable swimwear that resists damage from chlorine, sunscreen, heat, body oils, and UV rays, maintaining fit and shape up to ten times longer than swimwear made with unprotected spandex fibers. LYCRA® T400® fiber also supports swimwear innovation with chlorine-proof performance, UV resistance, and long-lasting shape and fit retention.

MarediModa 2026 will offer the ideal opportunity to discover how The LYCRA Company’s portfolio of swimwear fiber technologies can help brands and mills enhance their collections combining outstanding performance, long-lasting fit, and extended garment life with solutions designed for today’s more conscious and demanding consumers.