Beachwear, Underwear and Athleisure Trends for Spring/Summer 2028 by David Shah

Five style attitudes shaped by music, culture and new identities

 

From the digital energy of hyperpop to the sensuality of Latin rhythms, from relaxed vintage moods to technological innovation and streetwear activism, MarediModa’s Spring/Summer 2028 forecast explores the cultural influences set to shape the future of beachwear, underwear and athleisure.

Music is more than the soundtrack to everyday life: it is a powerful language through which people express identity, emotion and a sense of belonging. For Spring/Summer 2028, this connection becomes a key source of inspiration for beachwear, underwear and athleisure, as fashion increasingly moves beyond traditional codes to embrace personal, fluid forms of expression deeply rooted in contemporary culture.

Through its trend research and forecasting project, MarediModa identifies five distinct style directions, translating today’s musical subcultures and cultural movements into new creative ideas for colours, materials, prints and silhouettes. Together, they reflect a desire for positivity, individuality, connection and renewed energy in a constantly changing world.

 

HYPER: Digital Culture Meets Fashion Experimentation

Inspired by hyperpop and the visual language of digital culture, HYPER embraces exaggeration, playful contrasts and a deliberately artificial aesthetic. Familiar pop-culture references are distorted and reinterpreted through digital graphics, tongue-in-cheek motifs, oversized typography and unexpected combinations of playful and unsettling elements.

Materials are an integral part of this visual spectacle. Glossy synthetics, sheers, mesh, lace, reflective surfaces and holographic effects create a futuristic dialogue between textures, while laminations and metallic and iridescent finishes amplify the impact of light and movement.

The colour palette is equally expressive: hot pink, acid green, electric blue and ultraviolet are paired with icy pastels and chrome silver. Silhouettes alternate between body-hugging proportions and oversized volumes, combining sportswear references, crop tops, loose shorts and asymmetrical details.

The result is a bold, gender-fluid approach to fashion that celebrates experimentation and the aesthetic of a generation raised in the digital age.

 

CHILL: A Return to Authenticity and Naturalness

At the opposite end of the spectrum is CHILL, a more relaxed and understated vision of contemporary style. Influenced by indie, alternative and lo-fi music cultures, this direction places authenticity, comfort and individuality at its core.

Vintage references are reinterpreted through familiar patterns and timeless style codes. Checks, stripes, florals, micro-graphics and embroidery sit alongside traditional techniques such as batik, tie-dye and block printing, creating a visual language rooted in heritage and cultural exchange.

Fabrics focus on tactility, softness and carefully considered imperfection. Matte surfaces, slub yarns, rib knits, soft jersey, fleece and terry evoke a worn-in, authentic look, while cotton and linen inspire breathable materials with a natural character.

The palette moves through delicate, dusty shades that appear gently faded by the sun: honey, peach, orange, chocolate, wine, cloud and sky. Classic one-piece swimsuits, traditional boxer shorts, relaxed shorts, polo shirts and versatile cover-ups reinforce the focus on practicality and ease of wear.

CHILL reminds us that contemporary fashion does not always need to shout: sometimes its strongest statement is naturalness itself.

 

HOT: Sensuality, Movement and the Joy of Being Seen

Driven by Latin jazz rhythms and the expressive energy of dance, HOT celebrates the body through confident silhouettes, luxurious materials and a pronounced sense of theatricality.

Fashion becomes a performance. Tropical florals, elaborate ornaments and animal prints create rich, layered surfaces enhanced by embroidery, beads, metallic details and glossy finishes. Silk, satin and fluid jersey provide a sensual foundation, while lace, sheers, pleating and ruching add depth and movement.

Colour is intense and saturated: deep reds, vibrant oranges, shades between pink and purple, and golden accents create a palette charged with warmth and emotion.

Silhouettes accentuate the body through draping, crossover details, asymmetrical cuts and corset-inspired structures. High-cut legs, plunging necklines, open backs and adjustable ties offer ways to play with the body and levels of coverage.

The overall aesthetic combines elegance and confidence, bringing the glamour of special occasions and red-carpet events into beachwear and underwear.

 

FLOW: Where Nature and Technology Meet

FLOW explores a more considered and sophisticated relationship between design, materials and performance. Influenced by electronic and minimalist music, it translates structured rhythms and mathematical precision into a fashion language that balances technological innovation with organic references.

At the heart of this direction is the concept of next nature: natural systems and advanced technologies converge, opening up new possibilities for materials innovation, wellbeing and sustainability.

Prints are understated and often integrated directly into the fabric construction. Reliefs reminiscent of bark, botanical veins and camouflage-inspired motifs appear blurred, enlarged or diffused, evoking processes of growth, transformation and decay.

Materials range from experimental bio-based fabrics, including solutions derived from mycelium and cellulose, to high-performance synthetics designed to deliver comfort, durability and personal wellbeing. Three-dimensional grids, organic pleating, padded reliefs, mesh and lightweight layered constructions add tactile complexity without compromising functionality.

The palette combines light, almost clinical shades and mushroom tones with moss greens and deeper, earthy colours, sometimes enhanced by metallic or rubberised finishes.

Clean lines, essential silhouettes and discreet construction details complete a vision in which technical performance and aesthetic rigour go hand in hand.

 

BANG: Fashion as a Statement of Identity

With BANG, the energy of hip-hop, rap and activist culture turns fashion into a tool for visibility, personal expression and social communication. Direct, bold and uncompromising, this theme draws on streetwear and uses irony, exaggeration and graphic impact to communicate identity and attitude.

Typography takes centre stage through oversized slogans, repeated symbols, coded messages and high-impact compositions. Geometric graphics, grids, stripes and diagonals combine with spontaneous, DIY-inspired details, digital distortions and vivid colour contrasts.

Materials reinforce the expressive power of the concept. Structured spacer fabrics, padded and quilted constructions, and coated, leather-effect or latex-like surfaces create volume and sculptural definition. Raised graphics, foam-effect prints and three-dimensional treatments add a tactile dimension to surfaces.

Black and white form the foundation of a palette that also includes red, yellow, aquamarine, blue and purple. Silhouettes alternate between body-hugging garments and broad, boxy volumes, while zips, bands, openings and functional details strengthen the connection with technical activewear.

BANG reflects a generation that sees clothing not merely as something to wear, but as a way to take a stand, communicate values and make its voice heard.

 

Five Visions, One Evolving Fashion Landscape

From HYPER’s digital excess to FLOW’s essential precision, the five themes identified by MarediModa for Spring/Summer 2028 capture the breadth of influences reshaping the future of beachwear, underwear and athleisure.

They point to a market seeking a balance between emotional impact and functional value: garments that communicate personality, deliver comfort and performance, and respond to growing interest in materials innovation and more responsible design.

For fabric manufacturers, designers and fashion brands, these directions offer a practical source of inspiration for translating cultural change into creative choices—from colour palettes and surface treatments to fabric development and garment construction.