Discover bio-derived LYCRA® with an immersive journey into the future of beachwear with The LYCRA Company

As an official partner of the Cannes event, The LYCRA Company will showcase one of the most anticipated innovations in the beachwear and swimwear sector at the 2024 edition of Mare di Moda: bio-derived LYCRA® EcoMade fiber, made with 70% renewable content derived from field corn.

Alistair Williamson, Vice President EMEA & South Asia Apparel at The LYCRA Company, will present “BIO-DERIVED LYCRA® FIBER: WE ARE IN, ARE YOU?” on November 5th at 3:00 PM at the Mare di Moda conference area. Take advantage of this unique opportunity to discover the sustainability benefits of this innovative fiber that helps reduce the carbon footprint of apparel while delivering comparable performance to the original elastane.

But that’s not all. Visitors can use a VR headset in a dedicated area located at the foot of the LYCRA® Brand Lounge to enjoy an immersive virtual reality experience showing how corn from Iowa (USA) is transformed into bio-derived LYCRA® EcoMade fiber and much more! See for yourself how this innovation is poised to help the textile industry create a more sustainable future.

See you in Cannes!