Launching LYCRA® FitSense™ Technology
The LYCRA Company, the official sponsor of MarediModa, has chosen Cannes to launch its new technology for swimwear: LYCRA® FitSense™.
This patented water-based dispersion technology (which includes the same molecule as LYCRA® fibre) provides lightweight, targeted support to advanced swimwear made with LYCRA® XTRA LIFE™ fibre thanks to special screen printing in patterns or colour designs.
