Making Waves. The central theme of trends for summer 2027

Edited by David Shah

In these times of great uncertainty, we need to move forward, to create newness from the old by adding unexpected twists and “making waves” with new ideas that express our desire for color after neutrals, maximalism after minimalism, and liberation after restriction.

Welcome to 2027 where we talk about ‘Desire’, ‘Liberation’, the ‘Rooted’ and ‘Nostalgic’, and finally the ‘Boosted’ with technology and performance. Trust us: it’s not what you think!

 

Visitors to MarediModa Cannes (October 22-23-24, 2025) will have the opportunity to attend the live presentation of 2027 trends by David Shah and will receive free access to the exclusive Trend Book.