MarediModa hosts InsideOut by C.L.A.S.S.: the Decalogue of Values comes to Cannes

From 27 to 29 October 2026, at the Palais des Festivals in Cannes, MarediModa will host the InsideOut by C.L.A.S.S. exhibition, a project dedicated to transparency, traceability and highlighting the measurable values of the fashion supply chain.

MarediModa, the leading international event for the preview presentation of fabric and accessory collections for the beachwear, intimate apparel and athleisure sectors, is renewing its focus on the issues shaping the fashion system by hosting the InsideOut by C.L.A.S.S. exhibition – Trust is the New Luxury – at its 2026 edition. Taking place from 27 to 29 October at the Palais des Festivals in Cannes, MarediModa brings together companies, manufacturers, designers and international industry professionals every year, providing a meeting point for research, innovation, product development and new business opportunities.

InsideOut by C.L.A.S.S. is based on a simple principle: alongside what consumers see and perceive – aesthetics, performance, design and look & feel – there is another dimension made up of information, processes and values that may be invisible, but can be tangible and measurable, making information more authentic and meaningful. This vision of quality as an integrated concept, considering the product as a whole and the journey behind its creation, is one of the principles at the heart of InsideOut by C.L.A.S.S. The project aims to foster greater awareness around fashion products, bringing consumers closer to the value chains and the companies that can explain and document the journey of a garment, from raw materials through to the finished product.

MarediModa represents a particularly significant setting for InsideOut by C.L.A.S.S., as it is precisely here that the different players in the supply chain meet and contribute to defining the integrated quality and values of a product. For a project that is developing a path of awareness and education around the values that lie “inside” a product and are often not immediately visible to consumers, the fair provides an ideal platform to highlight the intangible and “invisible” values of fashion products.

To make these values clearer and more recognisable, InsideOut has developed a Decalogue of Values structured around ten parameters: Ethics, Social Initiatives, Traceability & Transparency, Environment, Health, Circular Economy Initiatives, Design, Ingredients, Production, and Dyeing & Finishing. Each is represented by an icon created by artist Gianluca Cannizzo, forming the core of the exhibition hosted by MarediModa.

The presence at MarediModa represents a new milestone in the development and dissemination of InsideOut. Since its launch, the project has brought the Decalogue of Values to events, meetings and initiatives dedicated to fashion, sustainability and innovation. As part of the programme, on Tuesday 27 October at 3.00 pm, Giusy Bettoni, CEO of C.L.A.S.S., and David Shah, owner of Metropolitan Publishing BV, publisher of magazines including Textile View and VIEWPOINT, and Director of DRS Consultancy, will take part in a conversation for media and visitors entitled “Trust is the New Luxury”. The discussion will explore one of the key challenges of contemporary fashion: trust – from transparency and demonstrable values to the role that visible and invisible values play in building a new concept of integrated quality in fashion.

Franco Taiana, General Manager of MarediModa, comments: “Hosting the InsideOut by C.L.A.S.S. exhibition – Trust is the New Luxury – is an opportunity to introduce the project and its Decalogue of Values to our international audience, while exploring the importance of supply-chain transparency and the need to make the information accompanying fashion products more accessible.”

Giusy Bettoni adds: “Choosing MarediModa is particularly meaningful because it brings our campaign directly into one of the international events where the fashion supply chain comes together to meet and present its collections and expertise. Fabrics, accessories, design studios and manufacturing therefore provide the natural setting for opening up a discussion on what defines a product beyond its aesthetic dimension: where it comes from, how it is made, which processes are involved, and which values can be known, verified and communicated.”