Maredimoda presents Ocean Vibes: the rhythm of trends for Summer 2028

Five themes for five creative directions. As always, the trend forecasting curated by David Shah and his team explores and distills the themes that will define the styles of Spring/Summer 2028 across beachwear, bodywear, and athleisure. Three of these themes will be unveiled in preview at MarediModa Miami and subsequently at MarediModa Milan. In Cannes, the full overview will be presented, alongside Shah’s unmissable talks spanning sociology, evolving lifestyles, and emerging colour and material trends.

Five fashion attitudes shaped by music

A key common thread between swimwear, bodywear, and athleisure is the way these segments move beyond the routines of everyday dressing. When clothing becomes more personal and less bound by rules, people turn to other cultural references for self-expression.

Today, music is once again a powerful source of inspiration, bringing with it a vibrant mix of energy and aesthetics that shapes mood, attitude, and identity. It acts as a kind of guiding muse, animating our most intimate vibrations.

OCEAN VIBES is a concept that drives a shift towards hope and positivity.
It translates cultural sentiment and the evolution of stylistic taste, interpreting musical subcultures into concrete design directions. These fashion atmospheres work like music itself: an antidote to the current climate, capable of stimulating movements towards regeneration, community building, and renewed energy.