MarediModa announces new dates: the main show in Cannes moved up to October 22-23-24, 2025

Starting from the next edition, MarediModa will move the dates of its Cannes show, shifting to the last week of October instead of the first two weeks of November.

After more than twenty years, the leading trade show for swimwear, lingerie, and sportswear has decided to advance its schedule to better align with the evolving needs of international buyers.

The new dates were also chosen following discussions with the organizers of Performance Days, making the timeline functional for both events. This approach exemplifies a virtuous model of collaboration and sharing, solely focused on the needs of industry professionals.

Despite the distinct identities of the two events in terms of offerings and structure, it is clear that they share some exhibitors and visitors. This adjustment will allow stakeholders to better organize their participation in both events.

“We look to the future with optimism,” emphasized Claudio Taiana, President of MarediModa, “even though we are experiencing a period of intense turbulence in the entire textile industry. We have moved up the dates of our traditional trade fair to address the needs of a market that is constantly evolving. Our vision for the MarediModa event in Cannes remains that of being not only a commercial hub but also a cultural, trendsetting, educational, and participatory platform for all actors in the swimwear system, with particular attention to the younger generations.”

Since 2002, MarediModa has been the international benchmark for high-end beachwear. Fashion-forward and functional fabrics and accessories for swimwear, resort wear, and outerwear, as well as collections dedicated to lingerie, bodywear, and athleisure, are presented by Europe’s top companies.

The coordinated scheduling with Performance Days is an example of fair play between two market-leading trade fairs, both deeply attentive to the needs of their exhibitors and clients.

These are two unmissable and complementary events for forward-thinking brands in search of the finest fabrics and accessories.

SAVE THE DATE ! October 22-23-24, 2025