The LYCRA Company official partner of MarediModa debuts at Milano Unica
The LYCRA Company, a global leader in developing innovative and sustainable fiber and technology solutions for the apparel and personal care industries, will be attending Milano Unica for the first time as the official partner of MarediModa. During the Milanese event the Cannes’ show will feature an area dedicated to previews of the finest premium fabric collections Made in Europe for Beachwear, Athleisure, Leisure, Outdoor, and increasingly for Citywear and Uppercasual.
MarediModa thus brings a taste of summer to Italy’s premier trade fair for high-end fabrics and accessories for clothing. An entire area in Pavilion 3 will host a selection of European exhibitors, traditionally present at Cannes’, who will offer an exclusive preview of their collections here.
This fascinating crossover reflects the needs and trends of contemporary fashion, oriented towards crossover styles, where garments span multiple seasons and offer unprecedented combinations of fabrics. Alongside the classic offerings of cottons and wools, innovative man-made materials borrowed from the beachwear and athleisure segments are also featured.
In this context, The LYCRA Company, alongside MarediModa as an official partner since the inception of the Show and always at the forefront of innovation for the entire international fashion textile supply chain, will be present with a dedicated Lounge in the heart of the trends area. Here, it will showcase its LYCRA® bio-derived fiber, set to revolutionize the fashion sector with a sustainable and circular approach
About The LYCRA Company
The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries and owns the leading consumer brands: LYCRA®, LYCRA HyFit®, LYCRA® T400®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX® and TACTEL®. Headquartered in Wilmington, Delaware, U.S., The LYCRA Company is recognized worldwide for its sustainable products, technical expertise, marketing support and LYCRA ONE™ marketplace. The LYCRA Company focuses on adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance. For more information, visit lycra.com.
LYCRA® is a trademark of The LYCRA Company.
For more info:
PR & PRESS ITALIA (The LYCRA Company)
AD MIRABILIA
Contacts:
Fulvia Concetti – concetti@admirabilia.it +39 348 5457226
Laura Sanfelici – sanfelici@admirabilia.it +39 346 6302391
