Trade fairs? Never been so important
Today, just like yesterday, every time we go through turbulence, the first thing that comes to mind is always to give up on trade fairs. A guaranteed saving. Yet we forget that, despite communication and interaction having advanced more than anything else over the past ten years, no system capable of replacing them is on the horizon. And so it will always be. Not only in the textile sector, where beyond relationships the sensory dimension is even more crucial, but in every industry represented by specialized exhibitions.
In recent months we have been witnessing a radical revolution affecting the major online fashion retail platforms. Among them, for example, Yoox and Farfetch are suffering the most. A phenomenon that no one would have imagined five years ago. If it is true that overall fashion sales are shrinking, then it is collapsing online and declining in traditional stores. This means that those who buy luxury or premium goods are returning to seek the in-store experience, that sense of fulfillment and gratification. This does not apply to mass-consumption products, which obviously do not need to tell a story nor be appreciated in person.
The system of relationships, of community, of group identity is increasingly the cornerstone of the future. To represent oneself in order to be represented. To share, to be seen, to make the system your strength, and the encounter the moment that makes the difference. We could sum it up with the slogan: “If you’re there, you’re there.” Added to this is the more accessible aspect for everyone: gathering in a qualified context, where only mid-range to premium companies can participate, where European origin is protected, and where there is no need to cover stands with pictures of lakes, forests, and snowy peaks to claim a green attitude. If you are there, it means you are part of that story. Everything else is just talk. It’s no coincidence that countless trade fairs are springing up, often senseless and driven only by short-term commercial interests.
The true fairs — specialized, high-quality, with unique content — are irreplaceable and unmissable. And MAREDIMODA has been proof of that since 2002. It’s not just an event, but an ecosystem:
- Trends, conferences, and insights to navigate (quite literally) the sea of fashion;
- Historic suppliers and new players to discover, because innovation often springs from unexpected encounters;
- Instant product comparison, without the need for “screen sharing”;
- New products and eco-sustainable solutions you can actually touch;
- Collaborations that are born over a coffee and a conversation about a fabric swatch.
It is precisely when you hear people in the corridors saying that trade fairs are no longer useful that they prove to be irreplaceable. Often, it seems more like an excuse for having made a poor collection, for no longer being as interesting as before, or perhaps for creative and innovative laziness. Long live trade fairs. Long live MarediModa.
See you in Cannes on October 22–23–24, 2025
👉 Request your free pass: https://freepass.maredimoda.com/
